In our industry, there’s no shortage of content marketers ranging from the blog-focused freelancer writer to the agency professional handling content for Fortune 500’s. The result is a ton of content, varying in quality, being pushed onto every online channel. Similar to Olympic athle... Read More
The long awaited Google Penguin 4.0 Update finally made its way on 23rd September. Google announced the update in its official blog. This comes after a gap of two years when Google announced penguin 2.0 in October 2012. This new version of Penguin is the real-time Penguin update. Penguin 4.0 carr... Read More
If one fine morning you got to know that your website rankings have been tanked and traffic has dropped, there are possibilities that your website is under Google Penalty. Not all drops in ranking and traffic are caused by Google penalties. But, you need to be smart enough to smell if your websit... Read More
Unless your website is fully optimized for search engines, you can't get impressive visitor traffic. If your website's on-page and off-page elements are optimized, you can undoubtedly get an edge over your closest competitors. Searchers tend to click first 20 links appear on SERPs, and if... Read More
In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what&#... Read More
It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within... Read More
First things first, unless you've been living under a marketing rock the last few years, you are well aware that Social Media Marketing has transitioned from being not only a neccessity for every business, but it is quickly developing into the most effective ROI portion of your Marketing Plan... Read More
What SEO Used to Be Versus What SEO Is Now With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that ... Read More
Some could argue Americans love entrepreneurs, and I think we all could agree they do all love the entrepreneur spirit. I would even go as far to say in this current social conscious state of America, most seem to distrust large corporations. This year, at least four of the Super Bowl's adver... Read More
